‘Photoshop fail’ or clever marketing? Viral images by photographer start new tre…

The family photos, taken from a flower-lined waterfront, are typical in every way but one: the smiling faces look like something a grade school student would draw in crayon.

“Ok. This is NOT a joke,” wrote Pam Dave Zaring on Friday from what appears to be a legitimate Facebook account. “We paid a photographer, who claimed to be a professional, $2-250 for a family photo shoot. Please see these FOR REAL photos she delivered to us. … She said the shadows were really bad on the beautiful, clear, sunny day and that her professor never taught her to retouch photos. Feel free to share.”

And share the photos is exactly what people did. They zipped across the internet, inspiring news articles, spoofs and laughs.

The original post had more than 275,000 shares as of Saturday morning.

But is the story real? Did a photographer really commit such a grave “Photoshop fail,” as Mashable reported?

Some think such poor work could only be in jest, believing the entire gaffe is simply a clever marketing trick.

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