It’s either a brilliant campaign or just a silly novelty.
Stove Top stuffing is hawking expandable “Thanksgiving dinner pants” so holiday revelers, presumably, do not need to unbutton their trousers after overeating at the feast table.
The $19.98 pants look as kitschy as they sound: maroon colored with a very roomy, stuffing-print waistband.
“Don’t spend your hard-earned money on a pair of fancy maternity pants,” says a tongue-in-cheek advertisement.
“Based on the same technology used in astronauts’ underpants.”
The stuffing line, owned by Kraft Heinz, describes Thanksgiving dinner pants as “comfortable, stretch-waisted pants with a little bit of Stove Top style.”
There are reports that Stove Top will donate $10,000 of the proceeds to a charity called Feeding America.