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McDonald’s goes fresh in second burger

McDonald’s is testing the use of fresh beef in another burger, the latest move by the fast food chain to swap out frozen beef as it seeks to improve its image.

The company said yesterday that the new burger, called Archburger, is being tested in seven McDonald’s restaurants in Tulsa, Okla. McDonald’s held similar tests for fresh beef Quarter Pounders for about a year before announcing in March that it would roll it out to most of its 14,000 restaurants by the middle of this year.



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