Urban Outfitters wedding brand, BHLDN, sets up shop inside Fashion Island store


BHLDN, pronounced beholden, has opened a shop-in-shop at Anthropologie & Co. at Fashion Island.

It is Orange County’s first BHLDN. a bridal boutique that sells wedding and reception dresses, jewelry and accessories. The brand is owned by Urban Outfitters Inc., which operates the retail concepts Anthropologie, Free People, Terrain and Urban Outfitters.

Irvine Co. marketing executive Easther Liu said “BHLDN fills a gap in Orange County with ready-to-wear, fashion-relevant dresses.”

BHLDN has four fitting rooms for bridal appointments. Appointments are required to try on wedding dresses. Shoppers must go online to reserve a fitting time.

The BHLDN section of Anthropologie is permanent. The group has two standalone stores and 14 shop-in-shops. Dresses range from $260 to $3,600.



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *